MADRASAH MARKETING MANAGEMENT FORMULATION IN IMPROVING THE TRUST OF STAKEHOLDERS

ABSTRACT
The era of globalization triggered changes in all aspects of life (driver forces). Globalization creates a paradigm that the world no longer recognizes the borderless world that triggered the shift era, knowing that thenMadrasah as one of the Islamic educational institutions competes to be a winner in the competition. The shift of paradigm in managing Madrasah, initially the interest in terms of social aspects shifted towards corporate business logic by providing educational services to the person, customer and stakeholders.Therefore, Madrasah needs to apply marketing management as an effort to increase stakeholders’ trust.The purpose of this study is to obtain an in-depth understanding of marketing management formulations onMadrasah of MTsN Trenggalek 1 and MTsN Trenggalek 5 from the formulation aspects. Data collected is obtained from the selected respondentsthrough in-depth interviews, participant observation and documentation studies. Data analysis includes analysis of single and cross-site site data, done by doing data analysis techniques such as: data condensation, data presentation and drawing conclusion. The results of the research findings showed that marketing formulations are effective can be implemented well and easily understood by stakeholders through several stages such as: 1) determination of vision and mission; 2) analysis of the external and internal environment; 3) long-term goals; 4) creating a judgment and choosing a new student acceptance formula; 5) establishment of a long-term flagship program; 6) formulation of functional policy programs; 7) designing performance evaluations and evaluations; 8) designing a network of partnerships.

Keywords: formulation, Madrasah marketing management, trust of stakeholders