THE IMPACT OF ADVERTISING ON CONSUMERS BUYING BEHAVIOUR

Authors and Article Information Authors: B.A. CHUKWU1, E.C. Kanu2 and A.N. Ezeabogu3 Authors Affiliation: 1Department of Business Administration, Igbinedion University, Okada, Edo State, Nigeria Email: benedictchukwu103@yahoo.com 2Department of Corporate Development...